2025 1% for the Planet Round Up

1% For The Planet is a global community of businesses that commit to donating 1% of all sales to organizations dedicated to protecting our home planet. Elements Outfitters and Patagonia Calgary/Banff/Victoria are proud members of this initiative, donating over $600,000 to local environmental non-profits since inception. As 2025 comes to a wrap, we want to highlight some of our 1% for the Planet recipients and reflect on some of their accomplishments in 2025! 

Freshwater Conservation Canada

Freshwater Conservation Canada (formerly Trout Unlimited Canada) is dedicated to safeguarding the rich biodiversity of Canada’s freshwater ecosystems. Their work focuses on preserving and restoring vital aquatic habitats through a combination of hands-on conservation projects, science-based research, and community engagement. 

In 2025, they hit the ground running with multiple initiatives such as their annual Fish Rescue where they relocated over 35,500 fish from Alberta’s irrigation canals, their Cooling Squirrel Creek project, their Connect and Protect program and more! 

We’ve had the opportunity to collaborate with FCC on a variety of projects including collaborating at the Calgary Folk Music Festival where we garnered over $2000 in donations and other collaborative events such as our Fly Fishing Trivia Night. 

Learn More | Donate

Guardians of the Ice

Guardians of the Ice is a nonprofit organization focused on the rapidly-shrinking Columbia Icefield as a leading indicator of the worldwide climate crisis. Their purpose is to engage the public to build support for a low-carbon future. They link the emotional power of art through photography, film and writing with the cognitive clarity of science, to effectively communicate the urgency of what is being uncovered at the ice fields. 

In 2025, Guardians of the Ice played a central role in celebrating the United Nations International Year of Glaciers' Preservation with the launch of the MELTDOWN: A Drop in Time photography exhibition at the Whyte museum in Banff. The exhibit immerses viewers deep into Canadian glacial landscapes through a series of fine-art environmental photographs taken by the founder of Guardians of the Ice Jim Elzinga and filmmaker Roger Vernon.

Patagonia Calgary/Banff/Victoria are proud to be presenting sponsors of this transformative exhibition which can now be visited in the Glacier Gallery at the Columbia Icefield Glacier Discovery Centre! We have also teamed up to offer Guardians of the Ice merchandise which can be found in Patagonia Banff or on our website. 

Learn More | Donate

CPAWS Northern Alberta

The CPAWS (Canadian Parks and Wilderness Society) Northern Alberta chapter focuses on increasing protections for Alberta’s public lands and waters, they seek to achieve conservation of public lands and protection of parks and wilderness in Alberta through science, collaboration, and community engagement. Their work focuses on supporting Indigenous-led conservation initiatives, species-at-risk recovery, effective land-use planning, policy that prioritizes healthy ecosystems and nature-based climate solutions.

In 2025, the CPAWS Northern Alberta chapter has been actively challenging provincial policies that threaten Alberta's wilderness such as the All-Season Resorts Act (Bill 35), the lifting of the Coal Moratorium and more. We have had the opportunity to collaborate with them on local events such as our annual Nature Knowledge Trivia Night and our film night surrounding fishing in Canada! 

Learn More | Donate

Ancient Forest Alliance

Ancient Forest Alliance (AFA) is a BC-based charity leading the push to protect endangered ancient forests while ensuring a sustainable, value-added, second-growth forestry industry in BC. AFA’s photos, videos, news stories and political advocacy work have been instrumental in the fight to save at-risk old-growth forests in the province. 

In 2025, the Ancient Forest Alliance marked its 15th anniversary with a focus on exposing ongoing old-growth logging and advocating for systemic policy shifts in British Columbia. They utilized visual evidence with photography by co-founder TJ Watt of Haida Gwaii and the Nahmint Valley to pressure the provincial government to fulfill its "30 by 30" conservation promises among other initiatives fighting against policy backsliding and advocating for policy shifts. 

We have teamed up with Ancient Forest Alliance to offer merchandise available for purchase in Patagonia Victoria with 100% of proceeds going to protecting BC’s endangered old-growth forests. 

Learn More | Donate

Backcountry Hunters and Anglers

Backcountry Hunters and Anglers (BHA) Canada is dedicated to conserving Canada’s wild spaces for the benefit of ecosystems, wildlife, and the enjoyment of hunters, anglers, and other outdoor recreationists. As a newly formed national charity, BHA Canada represents members from the Alberta and British Columbia Chapters and hunters and anglers across Canada, while closely collaborating with the North American organization.

Throughout the year, the BHA Canada engaged in boots-on-the-ground projects, such as habitat restoration and trail maintenance and community-building events like "Pint Nights" and ice fishing gatherings in British Columbia and Alberta. They were also active in challenging policy changes that threatened ecological integrity. 

Learn More | Donate

Ducks Unlimited

Ducks Unlimited Canada works to conserve, restore and manage wetlands and grasslands to benefit waterfowl, wildlife and people. Through boots-on-the-ground initiatives they have conserved, restored and positively influenced more than 201.8 million acres of habitat. 

In 2025, Ducks Unlimited Canada (DUC) celebrated a year of record-breaking impact and collaborative conservation under the theme "Birds of a Feather." They successfully conserved over 147,000 acres of habitat, surpassing their annual goal by more than 37,000 acres and bringing its total stewardship to approximately 6.35 million acres nationwide.

Learn More | Donate